Sans Normal Lirur 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neptune' by Indian Type Foundry, 'Boston' and 'Rebrand' by Latinotype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, friendly, dynamic, bold, impact, motion, approachability, modernity, rounded, soft corners, geometric, compact, punchy.
A heavy, forward-leaning sans with rounded geometry and soft terminals. Strokes are thick and even, with smooth curves and tight interior counters that keep the texture dense. Letterforms feel compact and slightly condensed in their internal spacing, while maintaining clear silhouettes in both uppercase and lowercase. Numerals and capitals share the same sturdy, rounded construction, producing a consistent, emphatic rhythm in display sizes.
Well suited to bold headlines, posters, and attention-grabbing branding where a compact, high-impact voice is needed. It can work effectively on packaging and promotional graphics, and its rounded, energetic construction fits contemporary sports and lifestyle applications.
The overall tone is energetic and assertive, with a friendly, contemporary edge. Its slanted posture and chunky forms suggest motion and momentum, giving headlines a sporty, promotional feel without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a smooth, approachable geometry. By combining a strong slant with rounded, low-detail shapes, it aims for fast recognition and a contemporary, energetic presence in display typography.
The lowercase shows single-storey forms (notably the “a”), reinforcing a modern, simplified construction. Wide, circular shapes like O/Q stay very round, while diagonals (V/W/X/Y) read strong and stable, helping the font hold up in impactful, high-contrast layouts.