Serif Normal Boran 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Acreva' and 'Agatho' by Andfonts, 'Aelita' and 'Orbi' by ParaType, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, bookish, authoritative, academic, readability, authority, classic tone, print emphasis, editorial voice, bracketed, robust, ink-trapless, crisp, compact.
A sturdy serif with bracketed, wedge-like serifs and rounded joins that give the forms a solid, carved feel. Strokes are weighty and steady with moderate thick–thin modulation and gently softened corners, producing a calm, even color in text. Counters are fairly open for the weight, while terminals and serifs remain compact and well-contained, keeping letters from feeling spiky. The overall rhythm is conventional and readable, with clear differentiation in capitals and a slightly more compact, utilitarian lowercase.
Well-suited to headlines and subheads in editorial layouts, book and magazine typography, and cover titling where a classic serif voice is desired. The weight and compact serifs also work for signage-style statements, pull quotes, and branding that aims for established credibility.
The tone is traditional and institutional, projecting confidence and seriousness without feeling delicate. Its heaviness and classic serif detailing evoke print-era editorial typography—reliable, formal, and slightly old-school.
The design appears intended as a dependable, traditional serif with extra heft for emphasis—balancing classic bracketed serif construction with robust proportions for strong typographic impact in both display and larger text settings.
Numerals appear sturdy and straightforward, matching the text weight and maintaining clear silhouettes for tabular or display use. In the sample text, the face holds together well at larger sizes, with strong word shapes and a pronounced, authoritative presence.