Sans Normal Kudud 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Halis Grotesque' by Ahmet Altun, 'Acherus Grotesque' by Horizon Type, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, and 'Contax Pro' by Type Innovations (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, dynamic, modern, sporty, confident, forward-leaning, add motion, increase impact, modernize tone, improve clarity, slanted, geometric, rounded, clean, crisp.
A slanted sans with smooth, rounded bowls and a predominantly geometric construction. Strokes maintain an even, low-contrast rhythm, with clean terminals and gently softened corners that keep the texture friendly rather than harsh. Proportions feel contemporary and slightly wide in the rounds, while the obliqued stance adds continuous motion across words. The lowercase shows compact, simple forms (single-storey shapes where applicable) and open counters that stay readable at larger text sizes.
This style performs best in display contexts where the slant and weight can contribute momentum—such as headlines, campaign graphics, product branding, and packaging. It can also work for short bursts of UI or editorial emphasis (pull quotes, labels, callouts) where a strong, modern voice is desired.
The overall tone is energetic and assertive, with a streamlined, contemporary character. Its forward lean reads as active and performance-oriented, while the rounded geometry keeps it approachable and uncluttered.
The design appears intended to deliver a contemporary sans voice with built-in motion: a consistent oblique stance paired with rounded, geometric forms for clarity and impact. It aims to balance bold presence with clean readability for prominent, attention-driven typography.
The italic angle is consistent across capitals, lowercase, and numerals, producing a cohesive flow in paragraphs and headlines. Numerals are clean and sturdy, matching the letterforms’ rounded geometry and maintaining a steady typographic color in running text.