Sans Superellipse Yiwe 7 is a very bold, very wide, high contrast, italic, tall x-height font visually similar to 'OL London' by Dennis Ortiz-Lopez and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, punchy, dynamic, loud, impact, speed, attention, branding, display, rounded, oblique, blocky, compact, chunky.
A heavy, oblique sans with broad proportions and rounded-rectangle construction. The letterforms are built from large, smooth curves and flattened terminals, producing a superelliptical, cushion-like silhouette. Strokes are dense with strong, graphic counters; apertures tend to be tight and the joins read as sturdy rather than delicate. The slant is pronounced and consistent across caps, lowercase, and figures, giving the design a fast, forward-leaning rhythm.
Best used in short, prominent settings such as headlines, posters, sports or event graphics, packaging callouts, and logo wordmarks where its weight and slant can do the work. It can also function for brief emphatic lines or large-size editorial display, but the tight interior spaces favor larger sizes and limited copy.
The overall tone is energetic and assertive, with a distinctly sporty, display-oriented feel. Its wide, rounded massing and strong slant suggest speed, impact, and a retro headline sensibility rather than quiet neutrality. The texture is bold and attention-seeking, suited to branding moments that need to feel confident and kinetic.
The design appears intended to deliver maximum impact through wide, rounded forms and a strong oblique stance, combining friendly curves with a hard-hitting, blocky presence. It prioritizes visibility and momentum, aiming for a cohesive, brandable display texture that reads quickly and feels fast.
The rounded geometry and compressed counters create a dark typographic color at text sizes, while the oblique angle adds motion even in static words. Numerals follow the same chunky, rounded build, reinforcing a cohesive display voice across alphanumerics.