Slab Square Gugi 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Hefring Slab' by Inhouse Type, and 'Hockeynight Serif' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, sturdy, retro, industrial, sporty, poster-ready, impact, stability, heritage tone, bold branding, blocky, bracketless, high-contrast silhouette, chunky serifs, compact.
A heavy, block-structured slab serif with square-cut, bracketless serifs and blunt terminals throughout. Strokes are consistently thick with minimal modulation, creating a strong, ink-trap-free silhouette and a steady texture in text. Counters are relatively tight and apertures are small, while curves (as in C, G, O, and S) are rounded but contained within a mostly rectilinear framework. Proportions read as compact with sturdy verticals and wide, stable feet, and the numerals match the same dense, squared-off construction for a uniform set.
Best suited to headlines and short blocks of copy where maximum impact and legibility at display sizes are desired. It works well for posters, storefront or wayfinding-style signage, packaging, and bold brand systems that need a sturdy, vintage-leaning slab serif. For long-form reading, it will perform most comfortably with generous size and spacing.
The overall tone is confident and workmanlike, with a distinctly retro, utilitarian feel. Its mass and squared details evoke classic signage, athletic lettering, and industrial labeling, projecting strength and straightforwardness more than refinement or delicacy.
The design appears intended to deliver a loud, stable slab-serif voice with simple, squared detailing and a uniform, no-nonsense rhythm. It prioritizes visual authority and compact, sign-ready forms that remain consistent across uppercase, lowercase, and numerals.
In the sample text, the weight produces a dark, continuous color and emphasizes word shapes over internal detail. The compact counters and heavy serifs can start to fill in at smaller sizes, while larger sizes highlight the crisp slab geometry and poster-like impact.