Sans Normal Ohmud 1 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Atlan' by Latinotype, 'MTT Roma' by MTT Type Firm, 'Glorich' by Sarid Ezra, 'Gina' by Tipo Pèpel, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, clean, approachable, impact, clarity, modernity, accessibility, simplicity, geometric, round, solid, compact, high x-height feel.
A sturdy, geometric sans with smooth, round bowls and broad, even strokes. Curves are built from simple circular/elliptical forms, while joins and terminals stay clean and minimally articulated, producing a compact, poster-ready texture. Uppercase forms are wide and stable with generous counters; lowercase shapes are straightforward and contemporary, with a single-storey ‘a’ and ‘g’ and simple, vertical ‘i/j’ constructions. Numerals follow the same rounded, heavy rhythm, with clear, open shapes that keep their presence at large sizes.
Best suited for headlines, display typography, and short bursts of text where strong presence and clean geometry are desired. It works well for branding, signage, packaging, and promotional graphics that benefit from a friendly, contemporary sans voice.
The overall tone is friendly and modern, with a confident, no-nonsense weight that feels energetic without becoming aggressive. Its geometric roundness reads approachable and contemporary, lending a familiar, mainstream voice suited to bold messaging.
The design appears intended to deliver a bold, highly legible geometric sans with a simple construction and consistent, rounded forms. It prioritizes clarity and impact in larger sizes, aiming for a versatile, modern look that remains approachable.
The heavy weight and compact internal spaces make it most comfortable when given a bit of air in spacing and line height. Round letters like O/C/G/Q and the bowl-driven lowercase create a consistent, cohesive rhythm, while angular letters (K, V, W, X, Y) add crisp contrast without introducing ornament.