Sans Normal Wumum 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, casual, playful, approachable, modern, approachability, readability, informality, contemporary tone, rounded, soft terminals, open apertures, monoline, airy.
A rounded, monoline sans with softly blunted terminals and gently squared curves that keep counters and bowls feeling open. Proportions lean broad with generous sidebearings, giving lines a relaxed, airy rhythm. Strokes stay even with minimal contrast, and corners are consistently softened, producing a smooth, uniform texture in both display and text sizes.
Well-suited to brands seeking a personable, contemporary look, as well as packaging, posters, and social graphics where clarity and friendliness matter. It can also work for UI labels and short paragraphs when a soft, non-technical sans is desired.
The overall tone is warm and easygoing, with a slightly whimsical softness that reads friendly rather than formal. Its rounded construction and open shapes create an inviting voice suited to conversational branding and accessible communication.
The design appears intended to provide a modern rounded sans that prioritizes approachability and smooth readability, pairing simple construction with subtly quirky warmth for versatile everyday use.
Capitals feel clean and straightforward while the lowercase adds character through round joins and simplified forms, keeping the texture lively without becoming decorative. Numerals match the same softened geometry, maintaining consistency across mixed text.