Slab Normal Okbif 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'FF Milo Slab' by FontFont, 'FS Silas Slab' by Fontsmith, 'Calanda' and 'Shandon Slab' by Hoftype, 'Egyptian Slate' by Monotype, and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, robust, industrial, confident, pragmatic, retro, impact, readability, reliability, utility, print warmth, blocky, bracketed, rounded, sturdy, high-ink.
A sturdy slab serif with heavy, squared serifs and noticeable bracketed joins that soften the transitions into stems. Stroke endings are broadly rounded, giving the letterforms a slightly cushioned, ink-rich feel despite the overall blocky construction. Counters are compact and the overall color is dense and even, with a consistent rhythm and clear separation between straight stems and rounded bowls. The numerals and capitals read with solid, poster-friendly silhouettes, while the lowercase maintains a practical, readable structure.
Well-suited for headlines, subheads, and short blocks of text where a strong slab presence helps structure the page. It also fits packaging and labeling that benefits from bold, trustworthy typography, and signage or wayfinding where sturdy forms and strong serifs aid quick recognition.
The font projects a dependable, workmanlike tone with a faint vintage and industrial flavor. Its broad serifs and dark texture feel authoritative and grounded, suggesting utilitarian signage and classic print. Overall it comes across as confident and no-nonsense rather than delicate or ornamental.
Likely drawn to deliver a versatile, high-impact slab that remains readable while conveying strength and reliability. The bracketed slabs and rounded finishing appear intended to balance ruggedness with a friendlier, more print-like warmth.
The design emphasizes strong horizontals and stable footing, with rounded terminals that reduce harshness at display sizes. Spacing and proportions support a steady, even texture in paragraph-like settings, while the heavy serifs add emphasis in headlines.