Sans Superellipse Umri 7 is a bold, very wide, monoline, upright, normal x-height font.
Keywords: headlines, logos, branding, gaming, sports graphics, techy, futuristic, industrial, sporty, boldly geometric, brand impact, tech aesthetic, high visibility, distinctive geometry, rounded corners, squared forms, stencil-like cuts, extended width, blocky.
A heavy, extended sans with squared-superellipse construction and consistently rounded corners. Strokes stay largely uniform, producing a clean, monoline feel with firm, rectangular counters and softened interior angles. Many letters show purposeful corner cut-ins and inset notches (notably in forms like E, S, and numerals), creating a segmented, engineered rhythm while keeping outlines smooth. Curves are generally built from rounded rectangles rather than true circles, and spacing feels open enough to keep the dense shapes readable at display sizes.
Best suited for display applications such as headlines, logos, product branding, gaming UI/title screens, and sports or motorsport-style graphics where width and weight can create presence. It can work for short bursts of text (posters, packaging callouts, interface labels) when generous tracking and line spacing are available to prevent the wide forms from feeling crowded.
The overall tone is modern and machine-made, with a confident, tech-forward presence. Its softened corners keep it approachable, while the angular cut details add a performance and industrial edge that reads as futuristic and sporty rather than neutral.
The design appears intended to deliver a futuristic, engineered aesthetic using rounded-rectangle geometry and repeated notch details to differentiate it from standard grotesques. Its wide stance and sturdy construction prioritize visual impact and instant recognition over quiet body-text neutrality.
The extended proportions and squared counters give a strong horizontal momentum, and the distinctive notch/cut motif becomes a key brand cue in longer text. The design feels optimized for impact and clarity in headlines, where the geometric construction and consistent stroke weight are most apparent.