Serif Normal Pemig 4 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, dramatic, refined, editorial impact, luxury branding, modern classic, didone-like, hairline serifs, vertical stress, crisp, sculpted.
A high-contrast serif with sharp hairline serifs and strong thick–thin modulation that reads as modern and sculpted. The capitals are tall and commanding, with clean vertical stems and finely cut terminals; curves are smooth and tightly controlled, giving counters a polished, slightly compressed feel. Lowercase forms stay fairly traditional but lean into display-like detailing, with a two-storey “a,” a compact “e,” and a narrow, elegant “s.” Numerals follow the same contrast-driven logic, with bold main strokes and delicate connections that keep the overall texture crisp and bright on white.
Best suited to headlines, deck copy, and prominent typographic moments in magazines, fashion lookbooks, and luxury branding systems. It also performs well on posters and title treatments where its contrast and sharp terminals can be rendered cleanly and given room to breathe.
The font projects an editorial, luxury tone—confident and glamorous rather than understated. Its dramatic contrast and razor-like finishing suggest high-end branding and fashion-led communication, while still retaining enough classic structure to feel formal and established.
The design appears intended as a contemporary, high-fashion serif that leverages classic text-serif proportions but amplifies contrast and refinement for impact. It aims to deliver a premium, editorial voice with strong presence in display sizes while remaining rooted in conventional letterform expectations.
In running text the strong modulation creates a lively rhythm and noticeable sparkle, especially where hairlines meet broad verticals. The overall silhouette stays disciplined and upright, with details that become more pronounced as size increases, favoring headings and short passages over dense, small settings.