Sans Normal Okdow 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Delargo DT' by DTP Types, 'Neue Frutiger Devanagari' and 'Neue Frutiger Tamil' by Linotype, 'Camphor' and 'Morandi' by Monotype, and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, straightforward, clarity, impact, modernity, versatility, legibility, geometric, rounded, crisp, high-impact, solid.
A solid, geometric sans with broad, even strokes and rounded bowls built from near-circular curves. Terminals are mostly clean and squared-off, with minimal modulation and a consistent, sturdy rhythm across capitals, lowercase, and figures. Counters are generous and open (notably in C, O, e, and a), while joins and intersections stay crisp, giving the design a compact, high-density silhouette without feeling cramped. The lowercase shows simple, contemporary forms with single-storey a and g and a tall, clear ascender/descender structure.
It performs best in display contexts where a strong, even typographic color is desirable—headlines, posters, branding systems, signage, and packaging. The open counters and straightforward letterforms also make it viable for short UI labels and callouts when a firm, contemporary voice is needed.
The overall tone is modern and direct, balancing utilitarian clarity with approachable roundness. Its heavy, even texture reads confident and assertive, suitable for messaging that needs to feel contemporary and dependable rather than decorative.
The design appears intended as a contemporary workhorse sans: geometric and highly legible, with a substantial presence for impact while retaining friendly, rounded forms for broad commercial use.
The capitals are wide and stable with strong horizontal and vertical emphasis, while curved letters maintain smooth continuity and consistent curvature. Numerals are similarly robust and highly legible, with clear differentiation between forms such as 6/8/9 and a clean, simple 1.