Sans Normal Budup 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, presentations, signage, modern, clean, friendly, neutral, calm, versatility, legibility, neutral tone, contemporary branding, ui clarity, rounded, open apertures, humanist, even rhythm, crisp terminals.
This typeface shows a clear, contemporary sans structure with rounded bowls and smooth, continuous curves paired with straight, confidently drawn stems. Proportions are balanced and readable, with open counters and generous apertures in letters like c, e, and s, helping the shapes stay distinct in text. Terminals are largely crisp and unembellished, and the overall stroke behavior remains steady without pronounced thick–thin modulation. The lowercase includes a two-storey g and a compact, practical set of forms, while capitals such as O and Q are broad and clean, with a simple Q tail that reads well at display sizes.
It suits interface copy, dashboards, and product screens where clarity and steady rhythm matter, and it also holds up in branding and presentation work that needs a clean, contemporary sans. The capitals and round forms make it effective for headings and short display lines, while the open counters support longer reading in editorial layouts and informational signage.
The overall tone is modern and approachable, aiming for neutrality rather than strong stylistic affect. Its smooth round forms and uncluttered detailing give it a friendly, everyday voice suitable for general-purpose communication.
The design appears intended as a versatile, general-use sans with an emphasis on legibility and a contemporary, friendly neutrality. Its restrained detailing and rounded geometry suggest a focus on broad applicability across text and display settings without calling attention to itself.
In the sample text, spacing and rhythm feel even and controlled, supporting comfortable paragraph reading. The numerals appear straightforward and legible, with clear differentiation between curved and straight figures and consistent alignment with the rest of the design.