Sans Contrasted Hili 8 is a very bold, very wide, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, retro, authoritative, sporty, military, impact, branding, ruggedness, retro display, blocky, squared, angular, octagonal, condensed counters.
A heavy, block-built sans with squared proportions and consistently chamfered corners that create an octagonal silhouette across many glyphs. Strokes are predominantly vertical and horizontal, with sharp joins and minimal curvature; counters are compact and often rectangular, producing a dense, poster-like color. Contrast shows up as selective thinning in internal cuts and joins, giving some letters a carved or stenciled feel while keeping the outer shapes firm and geometric. Spacing reads intentionally tight in text, with strong vertical rhythm and sturdy caps that dominate the line.
Best suited to large-size typography where its dense shapes and faceted corners can read clearly—headlines, posters, sports identities, event graphics, and bold packaging panels. It can also work for short labels or signage when strong presence is desired, but extended small text may feel visually heavy due to tight counters and compact internal spaces.
The overall tone is forceful and utilitarian, evoking signage, athletic lettering, and industrial labeling. Its hard angles and chiseled cuts suggest a rugged, mechanical character with a distinctly retro display energy.
The design appears intended to deliver maximum impact with a geometric, cut-corner construction that stays consistent from caps to lowercase and figures. Its letterforms prioritize a sturdy, engineered rhythm and a branded, emblem-like look appropriate for display settings.
Diagonal forms (notably in K, X, and Z) are handled with crisp, faceted terminals rather than smooth transitions, reinforcing the engineered look. The numerals follow the same squared, cut-corner logic, keeping the set visually cohesive and optimized for impact rather than delicacy.