Sans Normal Idgem 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, modern, approachable, playful, friendly modernity, informal emphasis, soft readability, rounded, humanist, soft terminals, monoline, oblique.
A rounded, monoline sans with a consistent rightward slant and softly finished terminals. Curves are generously open and circular, while straight strokes keep a steady thickness, creating an even color on the line. The proportions feel slightly compact with smooth joins and minimal sharp corners, giving letters a gentle, flowing rhythm. Numerals and capitals follow the same rounded, oblique construction, maintaining a cohesive, informal texture across mixed-case text.
Well suited to brand identities and packaging that benefit from a friendly, contemporary voice, as well as posters and short marketing headlines where the italic rhythm adds momentum. It can also work for social media graphics and pull quotes where a casual, approachable feel is desired.
The overall tone is warm and relaxed, with a conversational, handwritten-adjacent energy despite its clean sans structure. Its smooth curves and soft endings read as welcoming and friendly rather than technical or severe.
The design appears intended to blend the clarity of a simple sans with the warmth and movement of an italic, prioritizing a smooth, rounded silhouette and an easygoing reading experience in display-oriented settings.
The slant is strong enough to signal motion and informality, while the geometry remains tidy and controlled. Rounded bottoms and broad curves in letters like C, O, and S emphasize softness; diagonals in forms like V, W, and X keep the texture lively without becoming jagged.