Serif Normal Tyme 7 is a very light, wide, very high contrast, italic, normal x-height font.
Keywords: editorial, fashion, headlines, luxury, invitations, elegant, refined, airy, luxury appeal, editorial tone, display elegance, italic emphasis, didone-like, hairline, swashy, calligraphic, graceful.
A delicate italic serif with pronounced thick–thin modulation and hairline joins that taper into sharp, triangular serifs. The letterforms lean with a smooth, continuous rhythm and long, flowing entry and exit strokes, giving many glyphs a subtly swashed feel. Counters are generous and open, with a slightly expanded stance in capitals and a light, crisp texture overall. Numerals and capitals show dramatic contrast and fine terminals, while the lowercase maintains a clean, readable structure with elegant, curved finishing strokes.
Best suited to magazine headlines, pull quotes, fashion and beauty branding, and other display applications where elegance and contrast are desirable. It can also work for short-form, large-size text such as titles, packaging callouts, and formal stationery where the italic tone adds emphasis and flair.
The overall tone is polished and high-end, evoking classic editorial typography and luxury branding. Its brisk, incisive hairlines and sweeping italic movement create a sense of sophistication and poise rather than warmth or casualness.
The design appears aimed at delivering a refined, contemporary take on high-contrast italic serifs—prioritizing sparkle, grace, and a luxurious silhouette. The extended terminals and crisp serifs suggest an intention to perform as a stylish display face with strong editorial character.
The extreme contrast and fine hairlines create a bright page color and a prominent italic cadence, especially in larger sizes. Spacing appears relatively open, reinforcing the airy feel and helping the delicate strokes stay distinct in display settings.