Script Fima 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, posters, packaging, headlines, social media, confident, playful, retro, friendly, lively, attention grabbing, branding, expressiveness, nostalgia, brushy, rounded, swashy, looped, bouncy.
A heavy, brush-like script with rounded terminals and soft, swollen stroke joins that suggest a painted or marker-driven construction. The forms lean consistently forward and move with a bouncy baseline rhythm, mixing compact counters with occasional generous loops and entry/exit strokes. Capitals are prominent and decorative, featuring large bowls and swashy curves, while the lowercase stays compact with a relatively small x-height and simplified, sturdy shapes. Numerals follow the same cursive logic with curving spines and thick, rounded strokes that keep the set visually cohesive.
This font works best in short, high-impact settings such as logos, product packaging, poster headlines, and social media graphics where its bold curves and swashy capitals can be appreciated. It can also suit invitations or promotional copy when set with ample tracking and generous line spacing to maintain clarity.
The overall tone is upbeat and personable, with a bold, extroverted presence that feels both nostalgic and energetic. Its smooth curves and generous weight read as friendly and inviting, while the swashier capitals add a touch of showmanship suited to attention-grabbing phrases.
The design appears intended as a bold, friendly script that delivers immediate personality and strong contrast against the page through massed black shapes, while still maintaining a smooth, flowing calligraphic rhythm.
Stroke endings are largely blunt-to-rounded rather than sharp, which reinforces the brush-script feel and keeps edges soft at display sizes. Letterforms vary in width and internal spacing, creating an expressive, handwritten cadence more than a rigidly uniform texture.