Sans Normal Ammek 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, ui text, posters, signage, modern, friendly, confident, clean, techy, clarity, modernity, systematic design, versatility, geometric, smooth, rounded, open apertures, high legibility.
A clean sans with strongly geometric construction and smooth, even curves. Strokes are sturdy and consistent, with gently rounded joins and terminals that keep forms crisp rather than soft. Counters are generous and mostly circular in letters like O, C, and G, while verticals and horizontals stay straight and stable, creating a tidy rhythm. Lowercase forms show a single-storey a and g, a compact, rounded e with a horizontal bar, and simple, contemporary punctuation and numerals that match the same circular logic.
Well suited to branding and headline use where a modern, constructed voice is desired, and it can also work effectively in UI labels and short paragraphs due to its open apertures and clear letterforms. Its sturdy shapes and straightforward forms make it a good choice for signage and display applications where quick recognition matters.
The overall tone feels modern and approachable, with a confident, no-nonsense clarity. Its geometric shapes and open interiors give it a contemporary, slightly tech-forward personality while remaining friendly enough for everyday communication.
The font appears designed to deliver a contemporary, geometric sans voice with strong readability and a cohesive, systematic shape language. It prioritizes clean construction and consistent proportions to support both prominent display settings and practical interface typography.
The design reads well at larger sizes thanks to its strong silhouettes and wide, open counters, and it maintains a consistent visual color across mixed-case settings. The numerals share the same rounded, constructed feel, helping text and UI elements look cohesive.