Sans Normal Ifrim 3 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, modern, approachable, lively, approachability, modernity, readability, informal tone, rounded, soft, open, upright-leaning, monoline.
A slanted, rounded sans with monoline strokes and softly finished terminals. Forms are built from broad curves and open counters, producing a smooth, airy texture on the page. The capitals are simple and geometric with slightly squarish bowls in places, while the lowercase keeps a single-storey “a” and “g” and a compact, clean rhythm. Numerals follow the same rounded construction, with open shapes and gentle curvature that stays consistent across the set.
Well suited to branding and packaging where a warm, modern personality is needed, and it also works effectively for posters, short headlines, and signage. Its rounded construction and open shapes help it hold up in display sizes and in quick, glanceable text.
The overall tone is friendly and contemporary, with a casual forward motion from the italic slant. Rounded details and open spacing keep it approachable and readable, suggesting an informal, conversational voice rather than a strict or technical one.
The design appears intended to combine a clean sans foundation with a softer, more personable character through rounded geometry and an italic slant. It prioritizes smooth rhythm and legibility while maintaining a contemporary, easygoing feel.
Round joins and simplified joints reduce visual sharpness, helping the font stay smooth at larger sizes. The italic angle is steady across letters and figures, giving lines a cohesive flow in running text.