Slab Normal Vihi 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Faraon' and 'Multiple' by Latinotype (names referenced only for comparison).
Keywords: body text, editorial, book typography, headlines, packaging, sturdy, practical, traditional, authoritative, legibility, durability, versatility, print utility, clarity, slab serif, bracketed serifs, rounded terminals, soft corners, robust.
A robust slab serif with heavy, bracketed serifs and softly rounded corners that temper the overall weight. Strokes are largely monoline with minimal contrast, producing a steady, even texture across lines. The capitals are wide and stable, while the lowercase shows generous bowls and clear counters, creating an approachable rhythm. Numerals and punctuation follow the same sturdy construction, with broad forms and consistent serif treatment that keep the set visually cohesive.
It performs well in editorial and book settings where a firm serif presence can support long-form reading, and it also scales nicely for straightforward headlines and subheads. The sturdy slab details make it a good fit for packaging, labels, and brand systems that want a grounded, reliable voice.
The font conveys a dependable, no-nonsense tone with a hint of warmth from its rounded joins and softened terminals. It feels traditional and grounded—suited to contexts where clarity and authority matter—without reading as overly formal or delicate.
The design appears intended as a workhorse slab serif: durable letterforms, consistent stroke behavior, and confident serifs aimed at clear communication across text and display sizes. The softened detailing suggests an effort to keep the tone friendly and readable rather than strictly industrial.
Spacing appears comfortable rather than tight, helping maintain readability in continuous text. The overall silhouette prioritizes solidity and legibility, with strong horizontal serifs giving lines a clear baseline and a slightly print-oriented character.