Sans Normal Lakav 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' by Monotype, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, momentum, clarity, modernity, oblique, geometric, compact, clean, sturdy.
A heavy, oblique sans with smooth, rounded construction and largely uniform stroke weight. The letterforms lean forward with compact proportions, tight-looking counters, and clean, simplified joins that keep the shapes sturdy at display sizes. Curves are broadly circular and terminals are mostly blunt, producing a dense, high-impact silhouette; the numerals share the same solid, rounded feel with straightforward, contemporary shapes.
Well suited to headlines, short promotional copy, and branding moments where strong emphasis and forward motion are desired. Its dense, rounded forms make it effective for posters, packaging callouts, and sports-leaning graphics, especially at medium-to-large sizes where the heavy texture can be appreciated.
The overall tone is fast, confident, and emphatic, with a sporty momentum created by the strong slant and compact mass. It reads as modern and utilitarian rather than delicate, aiming for immediacy and impact.
The design appears intended to deliver a modern, high-impact italic voice that stays clean and legible while projecting speed and strength. It prioritizes consistent weight, compact geometry, and a unified rhythm for attention-grabbing display typography.
The slant is consistent across uppercase, lowercase, and figures, giving lines of text a strong directional rhythm. Rounded bowls and closed apertures contribute to a bold, unified texture, while diagonals (such as in K, V, W, X, and Z) feel robust and stable rather than sharp or edgy.