Sans Normal Bidas 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Babel Sans' by S6 Foundry and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, packaging, confident, modern, friendly, straightforward, practical, clarity, impact, utility, versatility, readability, clean, plain, sturdy, crisp, open counters.
A clean sans with full, even strokes and gently rounded curves, producing a solid, consistent texture in paragraphs. Shapes lean toward geometric clarity without becoming rigid: rounds are smooth, terminals are mostly plain, and counters stay open enough to prevent clogging at heavier sizes. Uppercase forms are stable and compact, while lowercase maintains a simple, readable rhythm; overall spacing looks balanced, supporting continuous text as well as display use.
Well suited to UI labels, navigation, and app or dashboard typography where a firm presence and clear forms help scanning. It also works effectively for headlines, posters, packaging callouts, and branding systems that want a modern, straightforward sans without sharp or quirky detailing. In editorial or marketing layouts, it can serve as a strong subhead or short-body companion where a darker typographic color is desirable.
This typeface feels straightforward and confident, with a friendly, contemporary tone rather than a technical or ornate one. Its sturdy color and open forms read as practical and approachable, giving it an everyday, modern voice suited to clear communication.
The design appears intended to deliver a strong, no-nonsense sans voice that stays legible under emphasis. It aims for dependable clarity with minimal stylistic distraction, balancing geometric smoothness with comfortable text rhythm for broad everyday use.
Round letters like C, G, O, and Q show smooth, near-circular construction, while diagonals in V/W/X/Y/Z add crisp energy without spiky terminals. Numerals are simple and sturdy, with clear differentiation between shapes, contributing to an overall utilitarian, highly legible impression.