Sans Normal Pemaj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Franklin Gothic' by ITC, 'Franklin Gothic SB' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, 'Ryman Gothic' by W Type Foundry, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, soft, impact, approachability, simplicity, emphasis, rounded, bulky, compact, bouncy, blunt.
A heavy, rounded sans with compact proportions and smoothly inflated curves. Strokes remain consistently thick with minimal modulation, and terminals are generally blunt with softly rounded corners. Counters are relatively small and apertures are tightened, giving letters a solid, blocky silhouette; round characters (O/C/G) read as broad ovals rather than perfect circles. The lowercase shows single-storey forms (notably a and g) and short, sturdy extenders, contributing to a dense, punchy texture in text.
Best suited to display settings where weight and personality are assets: headlines, posters, packaging, signage, and bold brand marks. It can work for short bursts of copy such as callouts or UI highlights, especially where a friendly, emphatic voice is desired.
The overall tone is bold and approachable, with a cheerful, cartoon-adjacent warmth. Its soft geometry and chunky rhythm feel informal and upbeat rather than technical or austere, lending a sense of friendliness and immediacy.
The design appears intended to provide a high-impact, approachable sans that stays legible through simplified geometry and consistent stroke weight. Its rounded construction and compact spacing aim to create a lively, attention-grabbing texture for contemporary display typography.
At larger sizes it delivers strong impact with clear shapes, while the tight counters and narrow openings suggest reduced clarity at very small sizes or in long, dense paragraphs. Numerals are similarly hefty and rounded, designed to match the letterforms for cohesive display use.