Serif Normal Joras 12 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, formal, literary, authoritative, classic readability, space saving, editorial tone, refined contrast, bracketed serifs, vertical stress, crisp joins, sharp terminals, compact fit.
A crisp serif with pronounced thick–thin contrast and a compact, economical set. Strokes show strong vertical stress, with hairline serifs that are mostly bracketed and cleanly tapered rather than blunt. Capitals are tall and composed, with tight internal counters and a steady rhythm; curves (C, G, O) are smoothly drawn and the joins stay sharp at the contrast transitions. Lowercase keeps a traditional structure with a two‑storey a and g, a relatively upright, narrow r, and a sturdy, compact s; ascenders and caps read prominent while the x-height remains moderate. Figures are lining and similarly high-contrast, with narrow widths and clear, print-like shapes.
Well-suited to editorial settings such as magazines, book interiors, essays, and other long-form reading where a classic serif voice is desired. The narrow proportions also help in space-sensitive layouts like newspapers, captions, and multi-column designs, while the refined contrast makes it effective for elegant headlines and identity work when set with ample size and spacing.
The overall tone is traditional and bookish, with a slightly formal, authoritative presence. Its high-contrast detailing and compact rhythm evoke classic editorial typography and a composed, institutional feel rather than a casual or playful voice.
The design appears intended as a conventional, high-contrast text serif that balances classic proportions with a compact footprint. It aims to deliver a disciplined, editorial texture and a recognizable literary tone, offering refined detailing for display use while remaining structured enough for continuous text.
At larger sizes the hairlines and serif detailing look elegant and refined, while the narrow set and tight counters can make paragraphs feel dense if used too small or with tight leading. The contrast and sharp terminals give it a distinctly printed, old-style text color with a contemporary crispness.