Sans Normal Obnow 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Lorne' by Juri Zaech and 'Branding' and 'Branding SF' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, stickers, playful, punchy, friendly, retro, quirky, impact, approachability, playfulness, display clarity, brand voice, blocky, rounded, chunky, soft corners, compact counters.
This typeface is a heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are uniformly thick with softened joins and subtly eased corners, creating smooth, cushiony shapes rather than sharp geometry. Counters tend to be relatively small, and the overall rhythm is dense and sturdy, with slightly irregular, hand-cut energy in the way some curves and terminals resolve. Uppercase forms read solid and poster-like, while the lowercase maintains simple, single-story structures and clear, sturdy stems.
It performs best in short, high-impact settings such as headlines, posters, packaging callouts, and bold brand marks where its chunky shapes can breathe. It can also work for playful signage and large-format promotional text, especially where a friendly, informal tone is desired. For longer passages, the dense counters suggest using generous size and spacing to maintain clarity.
The tone is bold and approachable, combining a friendly softness with a loud, attention-grabbing presence. It evokes a playful, slightly retro display sensibility—confident and informal rather than technical or restrained. The chunky forms give it a humorous, characterful voice that feels suited to energetic messaging.
The design appears intended as a high-impact display sans that prioritizes immediacy and personality. Its rounded, compact construction and bold massing aim to deliver a friendly, energetic presence for branding and attention-led typography.
Numerals share the same stout, rounded construction and hold up well at large sizes, where the heavy weight and tight internal spaces become a defining feature. The design’s consistent stroke thickness and compact apertures emphasize impact over delicacy, making it feel like a headline-first face.