Script Ogruv 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, invitations, classic, elegant, friendly, retro, confident, display impact, handmade feel, vintage flavor, friendly branding, legible script, brushy, rounded, swashy, lively, calligraphic.
A bold, right-leaning script with a brush-pen feel and smooth, rounded terminals. Strokes show gentle modulation with a strong, consistent dark presence, and many letters carry small entry/exit hooks that suggest cursive connections even when set as separate glyphs. Capitals are compact and slightly flourished, with teardrop-like counters and soft curves rather than sharp joins. Lowercase forms are rhythmic and bouncy, with single-storey shapes and looped descenders (notably in letters like g, j, y), while numerals follow the same handwritten logic with rounded turns and angled stress.
Well-suited for branding marks, packaging fronts, and promotional headlines where a personable script can carry the voice. It also fits invitations, greetings, and event collateral that want a classic, upbeat handwritten look. For longer passages, it will work best in short bursts or emphasized phrases rather than continuous text.
The overall tone is polished yet approachable, combining a traditional sign-painting warmth with a dressy, celebratory character. Its energetic slant and full stroke weight read as confident and personable, leaning more friendly than formal despite the script styling.
The design appears intended to deliver a bold, brush-script signature that feels vintage-informed and highly legible in display settings. It balances decorative cursive cues—hooks, loops, and gentle swashes—with sturdy proportions so words retain a clear, readable rhythm.
Spacing appears comfortable for display and short text, with letterforms designed to maintain clarity through their pronounced silhouettes and generous curves. The heavier weight and compact interior spaces suggest it will prefer moderate-to-large sizes where the counters can breathe, especially in dense words.