Script Hoki 2 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, posters, social media, playful, whimsical, friendly, retro, crafty, handmade feel, decorative script, friendly branding, retro charm, rounded, looped, monoline, bouncy, informal.
A rounded, monoline script with smooth curves, soft terminals, and frequent looped entry/exit strokes. Letterforms are upright with a lively baseline rhythm and generous counters, giving the strokes an airy, open feel despite the continuous cursive construction. Capitals are decorative and swashy without becoming overly complex, while lowercase forms keep a simple, handwritten structure with occasional quirky hooks and curled joins. Numerals match the same rounded, drawn look, with consistent stroke thickness and friendly proportions.
This style is well suited to short-to-medium display settings where personality matters: logos for boutiques or cafés, product packaging, greeting cards, invitations, posters, and social media graphics. It can also work for pull quotes or section headers when you want an informal, handcrafted tone.
The font conveys a cheerful, homemade charm—more boutique and whimsical than formal. Its looping shapes and bouncy rhythm evoke a retro sign-painting or craft-label sensibility, reading as approachable and lightly nostalgic.
The design appears intended to provide a legible, friendly connected script with just enough flourish to feel distinctive. It balances decorative swashes with straightforward handwritten structures to create a versatile, upbeat display face.
Connections between letters are smooth and consistent, but character widths vary noticeably, enhancing the natural handwritten cadence. The overall texture stays even due to the steady stroke weight, while the prominent loops in letters like g, y, and uppercase swashes add decorative sparkle in headlines.