Sans Superellipse Juja 7 is a very bold, wide, high contrast, italic, tall x-height font.
Keywords: sports branding, headline, posters, packaging, apparel, sporty, assertive, retro, dynamic, industrial, impact, speed, branding, display, stencil-like, oblique, condensed counters, rounded corners, ink-trap feel, tight apertures.
A heavy, oblique sans with compact, superelliptical bowls and rounded-rectangle geometry throughout. Strokes are thick with tight inner counters, and many joins and terminals show flattened, squared-off cuts that create a slightly engineered, machined look. Curves feel pulled into rounded corners rather than pure circles, and several letters feature small cut-ins and notches at joins that read like subtle ink-trap detailing. Proportions are squat and powerful in the uppercase, while the lowercase keeps a large x-height and dense rhythm for strong texture at display sizes.
Best suited to high-impact headlines and short-form copy where bold presence matters: sports identities, team marks, motorsport or fitness branding, posters, apparel graphics, and punchy packaging. It can also work for UI or labels when set large, but the tight counters suggest avoiding long passages at small sizes.
The overall tone is fast, forceful, and athletic, evoking motorsport and action branding with a hint of vintage poster energy. Its slant and blocky massing give it a forward-leaning momentum, while the rounded-rectangle forms keep it contemporary and clean rather than gothic or decorative.
The font appears designed to deliver maximum impact with a forward-leaning stance, combining rounded-rectangle construction with engineered cuts to stay crisp and legible under heavy weight. Its geometry and compact counters aim for a modern, performance-oriented display voice that holds up in branding and large-scale typography.
The design’s tight apertures and small counters (notably in letters like a, e, s, and numerals such as 8 and 9) emphasize weight and impact over airy readability. The uppercase Q has a pronounced tail and the digit forms are similarly compact, reinforcing a cohesive, logo-like voice across letters and numbers.