Sans Normal Ahdej 15 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Dexa Pro' by Artegra, 'Interval Sans Pro' by Mostardesign, 'Merge Pro' by Philatype, 'Hoxton' by The Northern Block, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, contemporary, approachable, clean, confident, clarity, approachability, modern utility, display impact, rounded, soft corners, open counters, high contrast (size), geometric cues.
A heavy, clean sans with largely monoline strokes and subtly rounded joins that keep the silhouettes soft rather than rigid. Curves are broadly circular and smooth, with open counters and uncomplicated apertures that read clearly at display sizes. Uppercase proportions feel stable and slightly wide in the round letters, while diagonals (A, V, W, X, Y) are straightforward and sturdy. The lowercase maintains a simple, modern construction with a single-storey a and g, round tittles, and compact, even spacing that creates a consistent rhythm across words.
Best suited for headlines, short blocks of text, and brand statements where a strong, clear voice is needed. It can work effectively on packaging and signage, and as UI labels or navigation text when a friendly, assertive sans is desired.
The overall tone is contemporary and friendly, combining bold presence with softened geometry. It feels approachable and practical rather than formal, making it well suited to upbeat, modern messaging that still needs clarity and authority.
The design appears intended to deliver a modern, highly legible sans with a softened geometric feel—bold enough for attention, but neutral and open enough for broad everyday use.
Numerals follow the same rounded, sturdy logic, with smooth bowls and clear differentiation between shapes. The punctuation and spacing shown in the text sample support dense, headline-style setting without looking cramped, emphasizing legibility and an even typographic color.