Sans Normal Dogan 7 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, clean, neutral, friendly, clarity, versatility, modernity, neutral tone, systematic design, rounded, open, airy, geometric, minimal.
This typeface is a clean sans with rounded, near-circular bowls and smooth, continuous curves paired with straight-sided verticals. Strokes are even and lightly weighted, with generous counters and open apertures that keep forms from clogging in text. Terminals are predominantly straight and crisp, while curves stay soft and consistent, producing a calm rhythm. The lowercase shows single-storey a and g, a compact shoulder on r, and a straightforward t with a short crossbar, reinforcing a simple, contemporary construction. Numerals follow the same restrained, rounded logic, with clear, uncluttered shapes that align well with the overall letterforms.
It is well suited to interface copy, product text, and editorial layouts where a clean, modern sans is needed and long-form readability matters. The simple, open shapes also work well for contemporary branding systems, signage, and presentation materials that benefit from a neutral but approachable voice.
The overall tone is contemporary and neutral, with a slightly friendly warmth coming from the rounded geometry and open spacing. It feels unobtrusive and professional rather than expressive, making it suitable for layouts where clarity and calm presence are more important than personality.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometric underpinnings and restrained detailing suggest a goal of producing a dependable, modern workhorse for both display settings and continuous reading.
Round characters like O/Q and C/G read very circular, giving the design a subtly geometric flavor. Diagonal-heavy capitals (A, V, W, X, Y) appear sharp but not aggressive due to the light stroke and balanced proportions, and the sample text shows stable texture with minimal visual noise.