Distressed Idru 11 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, labels, craft branding, handmade, playful, crafty, rustic, casual, handmade feel, textured impact, casual display, diy aesthetic, expressive lettering, brushy, roughened, rounded, chunky, textured.
A chunky, hand-drawn display face with rounded forms and visibly uneven stroke edges. Strokes look like they were made with a dry brush or marker, leaving rough interior texture and occasional double-contour moments where the stroke overlaps. Terminals are soft and blunted rather than sharp, and curves wobble slightly, giving the letters an organic rhythm. Proportions are friendly and open, with simplified shapes and a consistent, informal construction across uppercase, lowercase, and numerals.
Well suited for posters, headlines, and short calls-to-action where a hand-made look is desirable. It works nicely on packaging, labels, and branding for artisanal, outdoor, or casual food-and-drink concepts, as well as event flyers and social graphics. Use at moderate-to-large sizes to preserve the textured detail and keep counters from feeling crowded.
The overall tone is casual and approachable, with a crafty, DIY energy. Its rough texture and imperfect outlines evoke hand-lettered signage and printed ephemera, lending a playful, slightly rustic character. The font reads as energetic and human rather than polished or corporate.
The design appears intended to mimic quick, confident hand lettering with deliberate roughness, combining bold, rounded letterforms with a dry-brush texture for instant character. It prioritizes personality and impact over precise regularity, aiming for an expressive, approachable display voice.
The texture is strong enough to be part of the design, so it tends to read best when given space. The irregular edges and stroke buildup can visually fill in at small sizes, while larger settings highlight the brush-like grain and hand-made personality.