Print Okmag 1 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, posters, branding, greeting cards, playful, friendly, whimsical, casual, retro, handmade feel, approachability, display charm, casual voice, brushy, rounded, bouncy, loopy, charming.
This typeface uses rounded, brush-like strokes with gently swelling curves and tapered terminals that suggest a marker or sign-painting tool. Letterforms lean on simple, open shapes with frequent looped entries and teardrop-like ends, creating a soft, buoyant rhythm across words. Uppercase forms are more decorative and calligraphic—often with curled strokes and distinctive swashes—while the lowercase stays more compact and legible, with single-storey forms and a handwritten irregularity in widths and spacing. Numerals follow the same informal logic, mixing round counters with lively curves and slightly uneven proportions for a natural, drawn feel.
It performs best in short-to-medium text settings where personality is desired—such as headlines, packaging, labels, posters, and brand marks for casual or artisanal products. The expressive uppercase makes it especially suited to titles, pull quotes, and display lines, while the simpler lowercase can support friendly subheads and short paragraphs at comfortable sizes.
The overall tone is warm and personable, with a lighthearted, storybook energy. Its brushy curves and loopy capitals read as approachable and a bit nostalgic, making text feel conversational rather than formal or technical.
The design appears intended to capture an informal, hand-drawn print voice with a brush-script flavor—balancing readable construction with decorative, attention-getting capitals. Its proportions and soft terminals prioritize charm and approachability over strict regularity, aiming for a human, handcrafted impression.
Stroke endings are consistently softened and curved rather than sharply cut, and many letters include subtle entry/exit hooks that add motion. The uppercase set carries much of the personality through distinctive swash-like features, which can become a focal point in titles and short phrases.