Sans Normal Nimov 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Arupala Grotesk' by Jetsmax Studio and 'Gunterz' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, modern, friendly, punchy, functional, impact, clarity, modernity, approachability, compact apertures, large counters, heavy terminals, geometric, monoline.
A heavy, monoline sans with broad proportions and a sturdy, even rhythm. Forms lean strongly geometric, with round characters built from near-circular bowls and straight-sided joins, and corners that read as subtly eased rather than sharp. Uppercase shapes are blocky and compact, while the lowercase shows a tall, prominent x-height and simplified construction that keeps counters open and consistent at large sizes. Numerals are similarly robust, with smooth curves and dense horizontals that reinforce a solid, poster-ready texture.
Best suited to headlines, posters, and brand-forward applications where strong presence and quick readability are priorities. It also works well for packaging and short UI/marketing callouts, especially when set with generous line spacing to keep the dense texture from feeling crowded.
The overall tone is bold and straightforward, projecting confidence and immediacy without feeling aggressive. Its rounded geometry and simplified details give it a friendly, contemporary voice suited to clear, high-impact messaging.
The design appears intended as a modern, high-impact sans that prioritizes weight, clarity, and geometric consistency. Its simplified details and tall lowercase aim to keep text compact and legible while delivering a bold, contemporary signature.
Stroke weight holds very steady across curves and straights, producing a uniform color on the line. Several letters favor closed or tight apertures (notably in forms like S and e), which increases punch and density; spacing appears designed for strong word shapes in headline settings.