Sans Rounded Selu 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, youthful, soft, approachability, impact, informality, display energy, softness, rounded, bouncy, informal, chunky, smooth.
A heavy, right-leaning sans with rounded terminals and softly inflated strokes. Letterforms are wide and open, with smooth curves, minimal contrast, and a consistently blunt, brush-like finish at stroke ends. Counters are generous and oval, and the overall rhythm feels slightly buoyant due to the slanted stance and subtly varying stroke lengths in diagonals and joins. Numerals match the same rounded, compact construction and maintain strong, even color in text.
Well suited for playful branding, packaging, event posters, and headline-driven layouts that need an approachable voice. It also works for kids-oriented graphics, stickers, and social media typography where softness and impact are both desirable.
The font communicates a warm, approachable personality with a lighthearted, upbeat tone. Its rounded geometry and energetic slant make it feel conversational and friendly rather than formal or technical.
Likely designed to deliver bold visibility while staying personable, using rounded terminals and a consistent slant to evoke hand-drawn energy without becoming a script. The wide, open shapes emphasize friendliness and legibility in attention-grabbing settings.
The design holds together best at display and short-text sizes where the wide set and rounded joins can read as intentional character. In longer passages, the dense weight and continuous curves create a strong texture that benefits from ample line spacing.