Script Atdar 1 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, playful, friendly, handmade, casual, lively, handmade voice, display impact, casual charm, modern craft, brushy, bouncy, rounded, quirky, informal.
A brush-pen script with compact proportions and a lively, slightly bouncy baseline. Strokes show clear pressure modulation with teardrop terminals, rounded joins, and occasional sharp flicks on entry/exit strokes. Letterforms are mostly upright with narrow counters and tall ascenders/descenders, giving a condensed, stacked rhythm in words. Connections appear selective rather than fully continuous, with smooth internal linking where it helps flow and more separated forms where shapes would otherwise crowd.
Works best for short-to-medium text where personality is the priority: branding marks, packaging labels, café or boutique signage, posters, and social media graphics. It also suits invitations and greeting-style layouts when used at comfortable sizes with a bit of extra tracking to preserve clarity.
The overall tone is warm and approachable, with an expressive handmade feel that reads as cheerful and conversational. Its energetic stroke endings and soft curves add a whimsical note without becoming overly ornate, making it feel modern-craft rather than formal calligraphy.
Designed to deliver an energetic brush-script voice that feels handcrafted and contemporary, with condensed spacing and punchy contrast to create strong impact in display settings. The mix of partial connections and rounded, pressure-shaped terminals aims for legible charm rather than strict calligraphic formality.
Uppercase forms are simplified and monoline-like in silhouette compared to the more animated lowercase, helping initials stand out without heavy ornament. Numerals follow the same brush logic, with rounded bowls and compact widths that keep figures visually cohesive in short strings.