Sans Normal Waduf 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, modern, friendly, clean, soft, approachability, readability, modern neutrality, brand warmth, rounded, humanist, open counters, tapered terminals, lively rhythm.
A rounded, humanist sans with gently modulated strokes and softly tapered terminals that give curves a calligraphic finish without becoming italic. Bowls and rounds (C, O, e) are smooth and open, while straight strokes remain slightly softened at the ends, producing a consistent, approachable texture. The uppercase feels simple and geometric-leaning, and the lowercase introduces more humanist motion in letters like a, g, r, and y, creating a lively, readable rhythm. Numerals follow the same rounded construction, with clear, open shapes and understated stroke variation.
It suits interface and product text where clarity and a welcoming feel are both important, and it can scale well from short labels to paragraph copy. The rounded construction also makes it a good fit for branding, packaging, and signage that aims for a modern, approachable voice.
The font projects a contemporary, friendly tone—clean and efficient, but softened by rounded details and subtle modulation. It reads as calm and approachable rather than technical, with just enough warmth to feel personable in longer text.
The design appears intended as a versatile everyday sans that balances clean geometry with humanist softness. Subtle tapering and rounded terminals add warmth and distinctiveness while maintaining straightforward readability in continuous text.
Overall spacing appears even and the word shapes stay stable across mixed-case text. The lowercase forms contribute much of the character, with a single-storey a and g and gently curved joins that keep the texture smooth in paragraphs.