Slab Square Afmup 1 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, industrial, utilitarian, vintage, mechanical, authoritative, compact impact, sturdy legibility, industrial tone, display utility, condensed, slab serif, rectilinear, sturdy, high contrast (shape).
A condensed slab-serif with a tall, compact build and largely monolinear strokes. Serifs are blocky and square-ended, producing a firm baseline and a strong vertical rhythm. Curves (C, S, O) are tightened and slightly squarish, while counters are relatively narrow, giving the face a dense, economical texture. Joins and terminals feel cut cleanly, with minimal stroke modulation and consistent spacing that reads as engineered rather than calligraphic.
Best suited to short-to-medium display settings where a compact width and strong structure are desirable—posters, headlines, labels, packaging, and wayfinding-style signage. It can also work for pull quotes or subheads when you want an industrial, no-nonsense voice, though its dense texture suggests avoiding long passages at small sizes.
The overall tone is utilitarian and industrial, with a vintage workhorse feel reminiscent of signage, labeling, and printed ephemera. Its condensed stance and hard-edged slabs convey authority and practicality, leaning more mechanical than friendly.
The design appears intended to deliver maximum impact and legibility in a narrow measure by combining condensed proportions with emphatic slab serifs and clean, square terminals. It prioritizes a consistent, engineered rhythm that holds up well in bold messaging and practical typography.
Uppercase forms maintain a uniform, upright structure with strong vertical emphasis, while the lowercase keeps a straightforward, functional construction. Numerals follow the same condensed, squared-off logic, staying legible and sturdy in a compact footprint.