Serif Flared Umra 5 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, editorial, posters, book covers, branding, authoritative, classic, formal, scholarly, space-saving, headline impact, classic tone, print authority, bracketed, flared, high-waisted, compact, crisp.
A compact serif with sturdy verticals and subtly flared, bracketed terminals that give the strokes a sculpted, engraved feel. Proportions are tall and condensed, with a high x-height and tight internal spacing that keeps words dense and punchy. Curves are controlled and slightly squared off, while joins and corners stay crisp; the overall rhythm is firm and upright with a consistent, confident texture across text. Numerals follow the same robust, compact construction, reading clearly at display sizes.
This face is best suited to headlines, decks, and large-scale editorial typography where its compact width and firm serifs can create high impact in limited space. It can also work for book covers, mastheads, and brand wordmarks that want a classic, authoritative voice, especially when set with comfortable tracking and generous leading.
The tone is traditional and authoritative, with an old-style seriousness that suggests print culture and institutional credibility. Its condensed build adds urgency and impact, making it feel declarative rather than delicate.
The design appears intended to combine a traditional serif voice with space-saving, condensed proportions and distinctive flared terminals, yielding a sturdy display serif that holds up in dense headline settings while retaining a refined, print-minded character.
The flaring at stroke ends and the gently tapered transitions help soften the heaviness, creating a nuanced silhouette that stays legible while still feeling distinctly “carved.” In longer lines, the tight set and strong vertical emphasis produce a dark, continuous color suited to headline-driven layouts.