Sans Normal Imbij 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jostern' by EMME grafica, 'Anubis Mythical' by Edignwn Type, 'Panton Rust' by Fontfabric, 'Corkboard JNL' by Jeff Levine, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, packaging, kids media, posters, logo marks, playful, friendly, bubbly, childlike, retro, soft impact, approachability, display clarity, playfulness, rounded, soft, chunky, puffy, cartoonish.
This typeface is built from heavily rounded, monoline shapes with soft terminals and generous corner radii throughout. Counters are compact and often near-circular, giving letters a dense, “puffy” silhouette and a strong color on the page. The proportions lean broad with short-feeling ascenders/descenders and simplified joins, while diagonals and angles are consistently blunted into curved transitions. Numerals and capitals share the same inflated, smooth geometry, maintaining an even, highly cohesive rhythm across the set.
It works best for display settings where a warm, attention-grabbing voice is needed—such as headlines, posters, playful packaging, event graphics, and brand marks. The heavy, rounded forms also suit signage or short callouts where strong silhouette and friendliness are more important than fine detail.
The overall tone is upbeat and approachable, with a toy-like softness that reads as cheerful and informal. Its rounded massing suggests comfort and friendliness rather than precision, evoking pop graphics, kids’ media, and lighthearted branding.
The likely intent is a highly approachable display sans that emphasizes rounded geometry and a plush, cartoon-like presence. It appears designed to deliver instant personality and strong visual impact with minimal structural complexity, making it well suited to fun, informal communication.
The design’s tight counters and thick internal shaping make small details (like apertures in C/S and the bowl/leg separations in R) feel intentionally simplified, prioritizing bold silhouette recognition. The sample text shows a strong, uniform texture that favors short words and display sizes over long-form reading.