Slab Square Hira 11 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, friendly, retro, sturdy, impact, stability, display, blocky, chunky, bracketless, rounded corners, compact.
A heavy, block-built slab serif with square-ended strokes and substantial rectangular serifs that read as unbracketed. Curves are broad and simplified, with slightly softened corners that keep the forms from feeling sharp. Counters are relatively open for the weight, and the overall rhythm is steady and dense, with a mix of wide and narrower letterforms typical of a display slab. Numerals match the same chunky construction, with rounded bowls and strong flat terminals that maintain a consistent, poster-ready texture.
Well-suited to headlines, titles, and short blocks of copy where a forceful, high-impact slab voice is needed. It fits branding systems that want a sturdy, trustworthy tone, and it works especially well for packaging, signage, and promotional graphics where clarity and presence matter.
The tone is bold and confident, mixing utilitarian sturdiness with a classic, slightly vintage sign-painter and collegiate feel. Its weight and squared slabs convey reliability and impact, while the softened geometry keeps it approachable rather than severe.
The design appears intended as a robust display slab that prioritizes impact and legibility through large, simple counters and emphatic square slabs. It aims to deliver a dependable, attention-getting voice reminiscent of classic advertising and signage while staying clean and contemporary in construction.
At text sizes the heavy strokes create a strong, dark typographic color; it performs best when given generous tracking or set at larger sizes where the interior shapes can breathe. The slab details are prominent and consistent, reinforcing a strong baseline and headline presence.