Slab Contrasted Vupi 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ITC Souvenir' by ITC, 'Bogue' by Melvastype, and 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, confident, retro, punchy, editorial, friendly, impact, readability, warmth, vintage tone, attention, slab serif, bracketed, rounded, softened, weighty.
A weighty slab-serif with broad proportions and sturdy, bracketed serifs. Strokes are thick with clear but not sharp contrast, and many joins and terminals are softly rounded, giving the letterforms a slightly cushioned feel. Counters are generous for the weight, and the overall texture is dense yet readable, with strong horizontals and confident verticals creating an even, poster-ready rhythm across lines.
Best suited for headlines and short blocks of text where impact matters—posters, packaging, storefront or wayfinding signage, and bold brand wordmarks. It can also work for punchy editorial subheads or pull quotes where a dense, authoritative texture is desired.
The font conveys a bold, assertive tone with a warm, vintage-leaning friendliness. Its chunky slabs and rounded finishing details feel familiar and trustworthy, evoking classic editorial and signage aesthetics while staying energetic and attention-grabbing.
The design appears intended to deliver maximum presence and clarity through thick strokes, stable slab serifs, and softened details that keep the tone approachable. It prioritizes strong silhouette recognition and a cohesive, high-impact texture for display typography.
The lowercase maintains solid readability with compact, heavy shapes, while the numerals match the same sturdy construction and visual mass. Overall spacing appears comfortable at display sizes, producing a strong, dark typographic color without looking brittle or overly rigid.