Sans Normal Alkey 7 is a regular weight, very wide, medium contrast, upright, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio (names referenced only for comparison).
Keywords: branding, headlines, signage, posters, ui labels, clean, modern, friendly, tech, clarity, modernity, approachability, display presence, geometric, rounded, open, sturdy, even.
A broad, geometric sans with generous widths and smooth, circular bowls. Strokes stay fairly even with modest contrast, while terminals are clean and crisp rather than calligraphic. Counters are open and legible, and the curves (notably in rounded letters) read as built from simple arcs and ellipses. Overall spacing and rhythm feel steady and uncluttered, giving the design a composed, contemporary texture in both capitals and lowercase.
It suits branding and identity work that needs a clean, contemporary voice, as well as headlines and poster typography where width and clarity help create presence. The open shapes also make it a solid option for signage and short UI labels where quick recognition matters.
The tone is modern and approachable, with a confident, straightforward presence. Its wide stance and round construction give it an easygoing, friendly clarity that also feels tech-forward and systematic rather than expressive or decorative.
The design appears intended to deliver a contemporary, geometric sans look with a friendly, rounded construction and strong readability. Its proportions emphasize presence and clarity, aiming for a versatile display-to-short-text role without ornamental distraction.
Round characters maintain a consistent oval logic, while straighter forms keep a firm, engineered feel. The numerals appear clear and stable at display sizes, matching the same smooth curvature and clean joins seen in the letters.