Sans Superellipse Ruriv 10 is a bold, narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, subheads, posters, packaging, branding, editorial, condensed, modern, assertive, clean, space-saving, strong presence, modern clarity, systematic geometry, high-waisted, tight spacing, vertical stress, crisp joins, rounded corners.
A condensed, high-waisted design with strong vertical emphasis and compact letterfit. Strokes are robust and even, with subtly rounded corners and occasional gentle softening at terminals that keeps the texture from feeling purely mechanical. Curves are built from squarish, superellipse-like bowls, giving round letters a slightly flattened, architectural feel. The capitals are tall and narrow with simple construction, while the lowercase maintains a steady rhythm and clear counters; overall proportions favor height over width for a dense, efficient color in text.
It works especially well for headlines and subheads where a tall, compressed silhouette helps fit more characters per line while staying impactful. The firm stroke weight and consistent texture also suit posters, packaging, and branding systems that need a strong typographic presence and compact layouts.
The font reads as contemporary and editorial, combining a no-nonsense voice with a touch of refinement from its softened corners and smooth curves. Its compressed stance feels energetic and space-conscious, projecting confidence and clarity without becoming flashy.
The design appears intended to deliver a space-saving, modern display voice with a disciplined, geometric backbone. Its slightly softened shaping suggests a goal of maintaining readability and approachability while preserving a dense, commanding rhythm.
Round glyphs such as O and 0 appear closely related in structure, reinforcing a consistent geometric logic. Numerals share the same condensed, sturdy build, supporting a uniform typographic color when mixing text and figures.