Sans Normal Hidad 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s content, packaging, posters, branding, social media, friendly, playful, casual, approachable, handmade, hand-lettered feel, friendly branding, casual readability, approachability, rounded, monoline, soft terminals, slightly irregular, open counters.
A rounded, monoline sans with softly blunted terminals and subtly uneven stroke behavior that gives it an informal, hand-drawn flavor. Curves dominate the construction, with open, generous counters and simple, unembellished forms; diagonals (like in A, K, V, W, X) keep a gently imperfect, human rhythm rather than strict geometric precision. Spacing and widths vary by character in a natural way, producing a lively texture in text while keeping letterforms clear and sturdy. Numerals follow the same friendly, rounded construction with smooth curves and minimal sharp joins.
Well-suited to children’s materials, casual branding, packaging, and posters where a friendly, approachable tone is desired. It can also work for short-to-medium UI or social media copy when a human, informal feel is more important than a crisp, technical finish.
The overall tone is warm and personable, with a playful, everyday informality that feels welcoming rather than strict or technical. Its soft shapes and slightly quirky rhythm suggest a conversational voice suited to lighthearted, human-centered messaging.
The design appears intended to translate a hand-lettered, marker-like friendliness into a clean, repeatable sans, prioritizing warmth and approachability while keeping letterforms straightforward and readable.
In continuous text, the font maintains good legibility through open apertures and simple silhouettes, while the hand-drawn irregularities add charm and motion. The forms avoid sharp corners and high tension, favoring smooth strokes and rounded joins that keep the color even and calm.