Sans Normal Urbar 3 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, headlines, invitations, elegant, refined, fashion, literary, elegance, premium tone, editorial voice, expressive italic, typographic contrast, calligraphic, graceful, airy, crisp, brisk.
This typeface presents a slanted, high-contrast drawing with hairline entry/exit strokes and fuller main stems, producing a crisp, polished rhythm. Curves are clean and open, with compact, tapered terminals and a generally smooth, continuous stroke flow. The lowercase shows a single-storey “g” and overall restrained detailing, while numerals and capitals maintain a consistent, poised silhouette with slightly varied character widths that add natural movement in text.
Well-suited to editorial layouts, magazine features, and brand systems that benefit from a refined, high-contrast voice. It will also perform nicely for short-form typographic moments such as headlines, pull quotes, packaging accents, and formal event materials where an elegant italic texture is desirable.
The overall tone is sophisticated and cultivated, with a distinctly editorial sensibility. Its sharp contrast and flowing italic structure convey a sense of luxury and formality while still feeling contemporary and precise.
The design appears intended to deliver an elegant italic expression with strong typographic color and a premium feel, balancing crisp contrast with readable, open forms for display and supporting text.
In running text the slant and contrast create pronounced texture and sparkle, especially where hairlines meet heavier strokes. The design favors clarity through open counters and controlled curves, giving it a tidy, fashion-forward presence without relying on overt ornament.