Serif Normal Ipbuh 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, essays, longform, print, classic, bookish, traditional, literary, formal, text reading, editorial tone, classic utility, print clarity, neutral voice, bracketed, oldstyle, transitional, calligraphic, readable.
A conventional serif text face with bracketed serifs, gently modulated stroke contrast, and a steady, even color on the page. The letterforms lean on classic proportions with rounded bowls, softly tapered terminals, and a restrained, print-oriented rhythm. Uppercase shapes are sturdy and balanced, while the lowercase shows traditional detailing (notably the two-storey a and g) with open counters and compact joins that keep text cohesive. Numerals follow the same sober construction, with clear, familiar silhouettes suited to running text.
Well suited to body copy in books, reports, and editorial layouts where comfortable long-form reading is the priority. It can also serve as a dependable secondary typeface for captions, footnotes, and other text-heavy elements that benefit from familiar serif structure.
The overall tone is classic and literary, evoking editorial typography and established print conventions. It reads as trustworthy and composed rather than expressive or trendy, making it feel at home in text-forward contexts where neutrality and clarity matter.
The design intent appears to be a versatile, conventional serif for continuous reading, prioritizing stable proportions, clear counters, and unobtrusive detailing. It aims to provide a classic typographic voice that integrates easily into traditional print and editorial systems.
Serif treatment stays refined rather than heavy, with subtle flaring and bracketing that gives the face a slightly warm, humanist edge. Spacing in the sample paragraph appears measured and consistent, supporting a smooth reading cadence at typical text sizes.