Sans Normal Ilbov 18 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Menco' by Kvant and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, kids media, friendly, playful, soft, chunky, approachable, approachability, impact, playfulness, simplicity, rounded, bubble-like, blunt, smooth, compact.
A heavy, rounded sans with uniform stroke weight and generously curved terminals. Forms are built from soft, circular geometry with minimal contrast, producing a consistent, cushiony silhouette across uppercase, lowercase, and numerals. Counters are relatively small and rounded, and joins tend to be smooth and blunt rather than sharp, giving letters a simplified, sturdy construction. The overall rhythm is compact and even, favoring bold shapes and clear, closed forms over fine detail.
Best suited to display use such as headlines, logos, packaging, posters, and social graphics where a bold, friendly personality is desirable. It can also work for short UI labels or callouts when high visual impact is needed, though longer paragraphs may feel heavy due to the dense texture.
The typeface reads as warm and informal, with a toy-like softness that feels upbeat and welcoming. Its rounded construction and thick presence suggest a cheerful, contemporary tone suited to friendly messaging rather than formal or technical contexts.
The design appears intended to deliver maximum approachability and visual impact through simplified, rounded shapes and a steady stroke. It aims for a contemporary, playful voice that remains legible while emphasizing softness and charm.
At text sizes the dense strokes and small counters create a strong color on the page, so spacing and line height become important to maintain clarity. The numeral set matches the same rounded, sturdy logic, keeping a cohesive voice in mixed alphanumeric settings.