Script Rula 7 is a light, very narrow, very high contrast, upright, very short x-height font.
Keywords: invitations, branding, logotypes, packaging, headlines, elegant, airy, whimsical, refined, romantic, decorative script, modern calligraphy, elegant display, boutique tone, calligraphic, monoline feel, looped ascenders, tall proportions, delicate terminals.
This script features tall, slender letterforms with pronounced vertical emphasis and crisp, hairline-to-stroke contrast. Strokes often resolve into fine, tapered terminals, with occasional looped joins and entry/exit strokes that give the forms a handwritten cadence without heavy texture. Capitals are simplified but expressive, using long stems and gentle curves rather than dense flourishes, while the lowercase shows narrow bowls, high-reaching ascenders, and compact counters. Numerals follow the same calligraphic rhythm, mixing straight, elongated spines with light curves for a cohesive, airy color on the line.
Best suited to short-form display settings such as invitations, greeting cards, boutique branding, beauty or lifestyle packaging, and elegant headlines. It can also work for pull quotes or subheads when set large enough to preserve its hairline details and high-contrast strokes.
The overall tone is graceful and lightly playful, balancing formality with an intimate, handwritten charm. Its thin strokes and tall proportions read as polished and feminine-leaning, with a boutique or invitation-like elegance rather than a casual marker-script mood.
The design appears aimed at delivering a refined, contemporary calligraphy look with an airy texture and strong vertical elegance, providing a decorative script voice that feels handwritten yet controlled for polished display typography.
Spacing and rhythm feel intentionally open, letting the hairlines and long verticals create a delicate sparkle in text. The design leans on distinctive silhouettes—especially in capitals and looped lowercase forms—so it benefits from generous size and calm backgrounds where fine details remain visible.