Sans Normal Sarun 3 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, friendly, casual, quirky, space-saving, approachability, display impact, retro tone, condensed, rounded, soft, bouncy, informal.
A condensed sans with rounded terminals and softly squared curves, giving the outlines a gentle, slightly bouncy rhythm. Strokes are solid and even, with minimal modulation and compact counters that stay open enough to read at display sizes. The proportions are tall and narrow, with a straightforward, upright construction and simplified joins that keep the overall texture clean. Numerals and letters share the same compact footprint and softened corners, reinforcing a cohesive, poster-like color on the page.
Best suited to headlines, posters, packaging, and branding where tall, compact letterforms help fit more text into limited width while still reading clearly. It also works well for signage and short UI labels that benefit from a friendly, condensed voice, especially at medium-to-large sizes.
The tone feels friendly and slightly retro, with a casual, hand-drawn-by-design impression while remaining clearly typographic. Its narrow stance and rounded finishing points add a playful, approachable character that suits upbeat or quirky messaging rather than formal editorial work.
The design appears intended to deliver a compact, space-saving sans with a warm, approachable finish. By pairing narrow proportions with rounded terminals and simple, consistent forms, it aims for clear display impact and a personable, contemporary-retro feel.
The condensed geometry creates strong vertical emphasis and tight word shapes, while rounded ends prevent the texture from feeling harsh. The overall spacing appears tuned for headline use, producing a dense, attention-getting line without looking mechanical.