Serif Normal Abbut 10 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, magazines, fashion, branding, elegant, refined, literary, refinement, luxury tone, editorial hierarchy, display polish, hairline serifs, didone-like, vertical stress, crisp terminals, bracketless.
A high-contrast serif with sharp, hairline serifs and strongly vertical stroke emphasis. The letterforms show a crisp, modernized classic construction: thin horizontals and connecting strokes paired with firm, darker verticals, producing a polished, poster-ready rhythm. Serifs are largely unbracketed and clean, with pointed, delicate feet and tightly controlled terminals. Capitals feel tall and poised with generous counters, while the lowercase maintains a steady texture and clear differentiation between forms, including a two-storey a and g and slender, straight-sided stems.
Best suited to headlines, subheads, pull quotes, magazine layouts, and brand wordmarks where its contrast and hairline details can be appreciated. It can also work for short passages in high-quality editorial settings, especially at comfortable sizes and with enough breathing room to preserve the delicate strokes.
The overall tone is luxurious and composed, evoking fashion mastheads and high-end editorial typography. Its sheen comes from the dramatic thick–thin interplay and precise finishing, giving text a formal, cultivated voice with a touch of drama.
The design appears intended to deliver a contemporary classic serif voice—combining traditional proportions with crisp, high-contrast detailing—aimed at premium editorial and branding contexts where refinement and hierarchy are key.
In larger sizes the fine details read as crisp and intentional, and the numerals share the same display-like contrast and elegance. The italic is not shown; all samples appear upright, and the spacing in the text sample suggests a design intended to hold a smooth line while still delivering noticeable sparkle from the thin strokes.