Sans Normal Arbez 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Another Grotesk' by Aleksandrs Golubovs, 'Pais' by Latinotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, clean, modern, neutral, corporate, technical, versatility, clarity, modernity, utility, geometric, monoline, crisp, open, rational.
A clean, monoline sans with predominantly geometric construction and smooth, even curves. Terminals are mostly straight-cut, with round counters and simple joins that keep letterforms uncluttered. Proportions feel balanced and contemporary, with open apertures and clear interior space that supports readability in continuous text. Numerals follow the same straightforward logic, with consistent stroke thickness and uncomplicated shapes.
Well suited for interface design, product and corporate branding, wayfinding and signage, and general-purpose editorial typography where a clean, contemporary sans is needed. It also works effectively in presentations and documentation thanks to its straightforward letterforms and consistent typographic texture.
The overall tone is neutral and dependable, conveying a modern, practical voice rather than a decorative or expressive one. Its restrained geometry and even rhythm suggest clarity, efficiency, and a professional, no-nonsense demeanor.
The design appears intended as a versatile, modern workhorse sans: visually unobtrusive, easy to set across a wide range of sizes, and built around simple geometric shapes for a clear, contemporary look.
The uppercase forms read as crisp and structured, while the lowercase maintains a smooth, steady texture in paragraphs. Curves and diagonals appear carefully controlled, producing a tidy baseline rhythm and a consistent color across lines of text.